Ray DeckAcclaimed advisor to hundreds of founders and builders. Investor, teacher, founder, advisor

Boring Businesses With Budget #sales #marketdiscovery #startups #entrepreneurship

Name: Boring Businesses With Budget #sales #marketdiscovery #startups #entrepreneurship
Uploaded: 2024-03-30T13:00:52+00:00
Duration: 54 s
Channel: Ray Deck
Description: In this short monologue, the speaker advises agencies, consultants, and creators of AI/no‑code/pro‑code products to focus their sales efforts on…

30 Mar 2024 · 1 min

Watch on YouTube

0:54

In this short monologue, the speaker advises agencies, consultants, and creators of AI/no‑code/pro‑code products to focus their sales efforts on established, non‑technical businesses that appear "boring" but have both the time constraints and the budget to pay for high‑quality solutions. He explains why technology companies and raw startups are poor targets—tech firms solve problems internally and startups prioritize time over money—while more mature, less tech‑savvy firms value their time, have cash to spend, and are therefore willing to purchase external solutions. By aligning with these clients, providers can create significant value for the customer and capture profitable revenue for themselves.

Chapters

Find boring businesses with the budget. I sometimes get asked, where can I find good customers for agency or software business or whatever? I find I've had this conversation, people doing AI work, people doing consulting work, people building no-code, pro-code, whatever. And my advice is usually the same. If you're looking for a company that is not themselves as technically sophisticated, not a technology company, because those people will solve problems themselves. You want to find customers that are not raw startups because they will value their money more than they value their time, which also leads them to want to do things themselves rather than going and buying a solution, like high-quality solution, like what you're offering. So you want to go find a business that probably to you looks boring, a little more established. They are valued their time and that has a budget that they have the ability to pay. When you put those things together, you have an excellent opportunity to be creating additional value for the customer and be capturing some for yourself.