Remote work and global hiring have flooded the labor market, making workers compete worldwide while giving employers endless options. To survive, service providers need to expand their customer base and find ways to stand out from the crowd.
How can you broaden your market and limit your competition? I was recently talking to a gentleman based in South Asia who was complaining that he's now having a harder time finding work because increasingly he's competing with people from all over the rest of the planet. And I remember some people from say North America who I have previously been competing with, people in Bangladesh. It's increasingly the case that sources of labor, if you're going to hire remote, can come from just about anywhere. That allows you to have a whole lot of choices as you are the buyer of that labor, i.e., the employer, but if you are the supplier of that labor, that actually puts you in a much tougher spot. If you want to be strong in the market as the person is doing selling. You want to be in a position where you can have a wide variety of customers, ideally, but there are— against DOE's— but you have to ask, how can you limit the competition you might have?
