Most app creators focus on the frontend, but 90% of an app's critical functionality lives in the backend. Self-serve users discover backend services like Xano on their own, while enterprise customers choose frontends that work best with their existing backend infrastructure.
And when you start building an app, most normal users start building the frontend because they think that's the app. They don't know that 90% of all the important stuff runs on the backend, and then they need a backend. And then no matter which frontend tool they're using, they're in the market for Xano.
I think that's true of the self-serve market, definitely. The enterprise market or even the medium-sized market, you usually are looking for a frontend that's going to give you more leverage off of whatever you've got going on in the back.
