No-code tools slash the cost of building products, which tanks equity valuations but leaves cash flow untouched. With interest rates high, founders should chase cash flow first. It keeps the business alive and profitable whether you code or not.
No-code makes cash flow much more important than long-term equity value. We've been seeing with increased interest rates, the equity values go down and that current short-term cash flow values go up comparatively. And no-code tools in particular are really about decreasing the cost of building an asset that you can repeatedly sell into the market. And that means that if the cost of building something that's going to have that kind of repeatable value goes down, then the equity value of it is also going down. But the cash flows are still just as high. What this means is something that like, frankly, a lot of people who are doing technology in small business should have been keeping focus on in the first place, which is what is your path to creating positive cash flow with the product or the service that you're looking to put together, whether you're using no-code or anything else. By making sure that is your North Star, you create a business that's able to breathe, that's able to live, that's able to succeed and create wealth for you.
