Your expertise alone won't sell. You need to connect it to a trend that makes customers feel they have to change. Find what's emerging in your field, link your core knowledge to it, and tell people why they need you now.
Combine your core with trends to maximize revenue. What I found is that certain people have skills, they have understanding, often a technical understanding of the world, and that is their core. They've been building that up over the course of their careers. It's going to add value to a lot of folks. And then they say, "Hey, I know this thing. I should be able to bring it to the world." And they bring it and nobody cares. The problem here is that we haven't connected it with what people care about today, and they haven't given them a reason to change, do they? Whenever people are looking to hire you, they are looking to change, they're going to need to change whatever they're doing before, because it didn't involve hiring you or buying your product, to what you want them to do, which is hiring you or buying your product. That change requires them to see like the change in their context, they can justify that. That's where trends come into play. So what you want to do is connect to a trend. A trend causes people to change their behavior. So what is that trend? What is that external context that's changing that you can connect your domain to in order to create commerce transactions?
