Competitors in the same space can actually help your business. When McDonald's, Wendy's, and Sweetgreen sit next to each other, customers stay in the strip mall instead of leaving to find variety elsewhere. Each business wins because the competition keeps people around.
If we take a look at competitors, most people have the idea that competitors are bad. No, because if you're in a strip mall and there is a McDonald's, right? It would be the smartest idea to put a Wendy's next to it because you don't want to eat McDonald's every day and you want to have a Wendy's sometimes because, you know, you want some variety. And then the smartest idea would— actually, there is a McDonald's already and there's a sweet— and there's a Wendy's. And now someone say, you know, it's already oversaturated. There are so many competitors in that strip mall. And then Sweetgreen is hesitant in putting a salad bar in there. But then that would be the smartest idea because people don't want to eat shit every time. They want to eat a salad sometime too. So actually, competition is not taking your business away, it's completing your business because you're giving them something if they are sick and tired of you. And they still stay in the market so they eventually can come back to you, right?
