Creating
2 Feb 2026 · 1 min
0:37
Teams are racing to build ChatGPT integrations and chat products without understanding what users actually do. The rush to launch creates gaps, even when the work is well-made.
Teams are racing to build ChatGPT integrations and chat products without understanding what users actually do. The rush to launch creates gaps, even when the work is well-made.
A lot of them are really, really good. So why all this matters? So as more products are moving into the chat, many teams are trying to build perhaps too quickly around the prompts or the UI without being clear on what kind of work the users are actually doing. And this is normal at the beginning. I think what we are seeing now is that just the companies need and want to be out there. They want to be, they want to have a product. Inside ChatGPT, so they are trying anything, right? So a lot of them are really, really good. Some of them have some opportunities to improve. So this is what we're seeing today.
