Ray DeckAcclaimed advisor to hundreds of founders and builders. Investor, teacher, founder, advisor

Deliver, Invest and Sell #business #strategy #entrepreneurship

Name: Deliver, Invest and Sell #business #strategy #entrepreneurship
Uploaded: 2024-09-25T13:00:58+00:00
Duration: 55 s
Channel: Ray Deck
Description: In this brief presentation, the speaker proposes a simple framework for managing professional activities by dividing time into three equal categories…

25 Sept 2024 · 1 min

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In this brief presentation, the speaker proposes a simple framework for managing professional activities by dividing time into three equal categories: delivering (executing work), investing (developing skills or assets), and selling (marketing or business development). He emphasizes that tracking how you allocate time across these three functions reveals imbalances and hidden opportunities to boost productivity and income. By aiming for roughly one‑third of professional time in each area, individuals can identify whether they need to focus more on selling to monetize their delivery, invest to enhance future delivery capacity, or increase actual delivery output.

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Deliver, invest, and sell. Those are the 3 ways you should think about splitting up your professional time. I'm not talking about all your time. I'm not saying you should be working like every single hour of every single day. But when you think about your professional time, it's really made of those 3 categories. And when you think about it that way, you keep track of your time that way, you're going to find that like you are perhaps more productive than you should be. You're also going to find that you're over-indexed on one of these relative to the others. I have found in general that it behooves you to be doing all 3 of these things in roughly equal measure. So you want to be delivering about a third of the time, investing about a third of the time, and selling about a third of the time. Keep track of your time, find out which of these things you're actually doing, and you'll be able to figure out where your opportunities are to be improving your income. Maybe you're not really spending enough time selling to be able to deliver, to get more value for your time. Maybe you are not investing to increase the value of your ability to deliver, and maybe you're not delivering enough. Find out which, track your time.