Master the hardest 5% of your project. When you turn a difficult element into personal strength, you create value that stays hard for others, giving you lasting competitive advantage. This works across technical, marketing, and thought leadership domains.
I like to go looking for the hard parts. People who know me know I look for the hard parts of technical problems. That's why I talk about like the hardest 5% over a state change. But I encourage people who are working on projects, including, you know, no-code, low-code projects, to go looking for the part that's hard. Because the part that's hard, particularly the part that's hard for everybody else, is the opportunity for you to create value where they aren't. And things that you learn how to do that you can make less hard for yourself that remain hard for others are going to be the source of your persistent competitive advantage. That could be on the technical side, that could be on the marketing side, that could be on the insight side, that could be on the thought leadership. But it probably starts with something that is hard for you and as a result of you being like everyone else. And the way that you're going to differentiate is by taking that part that's hard and making it something that is more part of you and internal to you. And when you do that, you become truly extraordinary.
