Technical professionals should tackle the hardest problems first, not the easiest ones. When you do what clients can't do themselves, you become indispensable, push your own skills forward, and create a cycle where better work brings better opportunities.
do what's hard, do it first, and, and enjoy it. I have found that this, particularly if you want to be more of a technical professional where you are bringing expertise other people don't have, you want to bring the hardest part of that expertise. You don't want to be just doing the parts they feel like they could almost already do that themselves. That's what they hire maybe an assistant for, sort of want to throw that over the edge. You want to be at the point where they have no idea how to do any of these things. And you want to be challenging yourself on a regular basis to say, what is hard and how can I push out that frontier? That way you're not afraid of the client starting to take on more of these responsibilities. You can say, I'm not worried about the client, it will move into my territory because I keep on pushing out. I keep on doing that, which is hard. When you do that, you will be elevating your clients. You'll be incentivized to create more and more value for them and for yourself. This is passive growth and virtuous cycle.
