Ray DeckAcclaimed advisor to hundreds of founders and builders. Investor, teacher, founder, advisor

Dont Look Only Where The Light Is #strategy #entrepreneurship

Name: Dont Look Only Where The Light Is #strategy #entrepreneurship
Uploaded: 2024-01-22T14:00:38+00:00
Duration: 29 s
Channel: Ray Deck
Description: A drunk man searches for his lost keys under a streetlight even though he lost them elsewhere. He admits he's only looking there because it's lit. The…

22 Jan 2024 · 0 min

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A drunk man searches for his lost keys under a streetlight even though he lost them elsewhere. He admits he's only looking there because it's lit. The parable warns entrepreneurs and strategists against chasing obvious problems while ignoring the harder, darker places where real issues actually live.

So this fellow is walking home from work at night and comes across a guy clearly drunk who is searching for his car keys and always dancing to his house music. And there's, "What are you up to, bud?" "My keys." "Where'd you lose the keys?" The guy points out that he dumped them and says, "It's okay." "Why are you looking down here then?" "Don't know, I looked up, didn't light the light." "What did you say? Didn't light it?"