Entrepreneurs make money by taking on the risks their clients want to avoid. But the moment you crave stability, you're no longer really an entrepreneur. The question is whether you actually want to be one.
To be an entrepreneur is to embrace instability. You're basically telling your clients that they're going to have a more stable, better life as a result of you taking on risk that they previously had. And you're going to convert that risk into smart risk. That's how you make money at it. You're going to hire employees. Your employees will not want to share in risk with you. Uh, they're going to want to have greater stability because they're employees, not business partners, not fellow entrepreneurs. And so you provide them with stability. And often this gets converted into maybe having not quite as high a rate as what you have. I bring all this up because when I talk to people who are like, hey, how can I stabilize my business? How can I have money while I sleep? What I hear behind the scenes is they decided to take risk off the table. When you're looking to do that, they're looking to stop being an entrepreneur and move to some other kind of role. Maybe you want to be an advisor or an investor or, or an employee. In those cases, look around. What do you really want?
