Ray Deck argues that shipping products quickly to gather feedback beats perfecting them in private. Each release teaches you what works and what doesn't, turning every launch into market intelligence rather than just an artifact.
So we should be embracing the idea that we're going to build this again, that our goal is to learn as fast as we can so that we can— and what we're going to learn is going to be both technical knowledge as well as market knowledge. So we want to ship as fast as we can into the market so they can be telling us what's working and what's not working. And one of the great things about these tools is that we can ship them something of relatively high quality. And, well, quality from their point of view. And that is going to answer some of the questions that we have at the beginning. And then we become a whole lot smarter. And that, that intelligence is what we're really building up here. We're building knowledge, not just the artifact.
