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In this short talk, the speaker advises developers and product teams to address performance and scaling problems by looking beyond the application code. While code-level optimizations can yield marginal gains, many bottlenecks stem from external factors such as hosting environments, uncompressed assets, and inefficient backend queries. The speaker recommends practical, low‑code interventions: moving the site to a more suitable host, compressing static files before deployment, employing caching layers to reduce the number of times code must execute, and optimizing database queries. By shifting the focus outward, teams can often achieve significant speed and scalability improvements without rewriting or refactoring existing code.

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