A speaker on a chairlift watches a mountain turn from brown to snow-covered and compares it to how markets shift fast. He asks what's changed in your market since November, suggesting rapid transformations create opportunities for entrepreneurs who pay attention.
Winter is here. A week ago I was looking out at my mountain and it was green and some degree of brown because it is late fall, and now it is white. It is covered in snow. In fact, I'm on a chairlift right now going up for my first run of the season. So what is— this change can happen so fast, right? And how has your market changed? It's something I'm looking at right now at, you know, the consulting work that I do, at the products that I build, and the things I have in the market. Like, how is the market different in than it was, say, in November, or whatever month you're looking at this is. How is this month different from last month? How has the colors all around you changed, perhaps in a fairly radical way, when you weren't looking? It doesn't take a lot for those colors to change and for the market to be shifting in a different direction. And as entrepreneurs, that can mean only opportunity for us, and that is usually a good thing.
