Your network is people who trust you and pay for your advice, not just people who watch your content. Most founders burn out their network by selling to the same contacts repeatedly. Keep growing by meeting new people, delivering real value, and building trust.
Go grow your network. Your network is not your audience. Your network is made of people who know and trust you, people who will walk across the room to be able to meet you, people who want more of what you have to say and who would value your counsel, people who believe that you are a stat buff, they are better when they are around you or get to have exposure to you because those are the people who are going to be able to drive your business forward. Now, ideally, those also be people who are able to pay for your services and work your way up to that. But I've run into a bunch of founders nowadays who say they have sold through their network, that they have Basically run out of people to sell to because they've hit all those people who know and trust them. Now they're like, that was like a few dollars of revenue. Now what do I do? And the answer is you got to keep growing that network. The biggest asset you can have is a good network to begin with that you can then sell product or service into. And that's something you can start doing today. It's a choice. Go out, meet people, be of service to them, provide them with value. They will come to know and trust you and they become a part of your network.
