A speaker uses Adlerian psychology to argue that the most profitable and intellectually rewarding work happens in fields most people don't understand: logistics, financial derivatives, complex problems that are hard to explain. Choosing unpopular paths over easily grasped roles is where real returns and challenge live.
Chapters
Have the courage to be unpopular. I think this is an idea in Adlerian psychology, right? That like true courage is when you are willing to go against the grain. When you are, you know, basically when other people ask, hey, what do you do? And then you explain and they're like, oh, I don't want to talk to you anymore. People who work in like logistics, people who work on hard problems, people who have things that they can't easily explain to others, people who make crap tons of money in finance are people who work on these derivatives that are super hard to explain to the layperson. Whereas a stockbroker will have an easy time talking with their The people who are working on the more esoteric or working on the more strange, that is where all the profit is. And I find that's a lot where the intellectual challenge is too and where real rewards are to be found. So if you can muster up the courage to do what is really valuable, to do what is really interesting, to do what is really, frankly, unpopular with others, you will find lots and lots of room for profit.