Customer joy isn't just nice to have, it's a business opportunity. Products that replace pain or passivity with genuine joy create the most value. Listen to customers for moments of real joy and build more of that.
Joy is a business opportunity. You know, one of the ways I get a sense that there's something, you know, in a business is when I talk to the customers or just the users and I hear the absolute transcendent joy of working with that company or experiencing that particular product. You know, not all products can do this. You know, a lot of products are about like removing a concern that you just don't want to have anymore. And then the key question is, does that then lead to joy? If you are able to replace pain with joy, that's a huge shift. If you're able to replace passivity with joy, that's a huge effect. But if you only replace pain with passivity, then there's often a lot less of a business opportunity. So go take a look around. Joy is very hard to hide and is something that I look for in my customers, in my users. Do your customers have joy and how can you give it to them?
