Ray DeckAcclaimed advisor to hundreds of founders and builders. Investor, teacher, founder, advisor

Leave time to experiment

Name: Leave time to experiment
Uploaded: 2025-06-17T20:02:54+00:00
Duration: 59 s
Channel: Ray Deck
Description: In this monologue, the speaker emphasizes the importance of maintaining a "beginner's mind" and deliberately allocating time for experimentation within a…

17 Jun 2025 · 1 min

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In this monologue, the speaker emphasizes the importance of maintaining a "beginner's mind" and deliberately allocating time for experimentation within a growing company. He references a core mantra at StateChange—"You will build this again"—which underscores the belief that no solution is final and continuous learning about technology and market fit is essential. While early-stage teams naturally experiment to get things working, many organizations lose this habit once they acquire customers and begin scaling. The speaker warns that without budgeting time for ongoing learning and experimentation, companies risk stagnation, and urges leaders to treat experimentation as a strategic asset that fuels evolution and resilience.

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Leave time to experiment. You know, one of the mantras around StateChange is "You will build this again." And that comes from one of our key mental models, which is the idea of the beginner's mind. The philosophy of starting as if you know nothing, right? John Snow effect. And that you have a lot to learn and to discover about technology, about the market, etc. And I found that this means that we need to experiment. This means we need to do things that are not is necessarily going to turn directly into production in our company. And this is something we do kind of naturally really early on as we're trying to figure out how to make the darn thing work. But then as we have something and then we start to have customers and we start to scale, I find a lot of companies can lose this. They don't keep experimenting. And that's really important. You should be budgeting time to be learning new things, to be evolving your company based on this wonderful asset you've built for yourself already. Experiment.