No-code tools let domain experts build niche solutions without engineering skills, making generic SaaS less viable. The real opportunity now is highly tailored applications for small audiences, not broad platforms chasing mass markets.
10 years ago, you could build a quote-unquote SaaS for that and have a reasonable chance of being successful. And that was because you could go into a given market, and if you could apply SaaS economics to it, you know, through, you know, providing something that would increase the level of automation by providing the rails of a SaaS-type environment, and you could sell it on a subscription basis, which meant that smaller businesses would be able to afford to buy it, that they would be at a good chance of making that work. Now I think that's a lot less the case, and partially one can blame or credit no-code. No-code means that you can now create a whole lot of software from a position of domain expertise rather than being a software expertise. And that means you can have a client of one, maybe just yourself or just a few people who are also in your market. That opportunity to create things that can work for that, you know, focused use case and exploit your domain expertise is going to be where I think the great opportunity is in the sector.
