Mid-career professionals who grew up with personal computers are driving no-code adoption. They see business problems and immediately think they could build a solution themselves, closing the gap between identifying a need and feeling capable of creating it.
When considering no-code as a market, I think it's important to remember not just the change technology, but also changing the audience. You have now a cohort of people who are at the peak of their careers, so at the maximum domain expertise, who are, who grew up around computers. To use this, they used, it wasn't a strange thing that lived in a giant room somewhere. It was a PC. It was in the classroom. It grew for many of them, it was in their home. And that, that idea, that privilege around technology is the reason that these people now look at their phone and they look at the world around them, look at their business and they say, is there an app for that? And then they say there should be an app for that. And that idea that there should be has a shorter transition point to I could make the app for that. That idea of technological privilege is, I think, the secret to the success of no-code.
