Peter Druckers Secret to Startup Success #drucker #startups #marketing #strategy

Focus on your market, not the technology. There's a wonderful book by Peter Drucker called Innovation and Entrepreneurship. He talks about like 7 keys, 7 ways that a startup business could be successful. And almost all of them have to do with changes in the market, changes in the perception of the market, changes in demographics, the level of literacy people have, the amount of money given segments of the population might have, different businesses might have. That kind of insight is going to serve you much better than merely insights about technology. Because technology keeps on changing relatively quickly and also keeps on being distributed to your competition. What you will find is if you are driven by technological insight, you will fairly quickly be competing with the company next door that also has that same tech insight or maybe just ripped it off from you. But if your business is based on the trust relationship and insight you have about your market and who you can sell to, then you can bring whatever technology you want to the party and you can take advantage of the fact that technology has a tighter competitive environment.