Focus on the most direct path to your goal, not every possible improvement. Build your brand and reputation as an asset that generates opportunities, especially with your target customers. This creates momentum that aligns everything else you do.
Pluck low-hanging fruit. There is a good idea that like the next step you should take should be the one that's next to you. And I think you should look around and ask like, what is the next thing you can do that is, you know, next, that is accessible to you? The strategic move is to ask which step is moving you in the direction of your goal. You're going to find that you have multiple steps you can take and not all of them are all that direct towards your goal. And one of the things I found when building a business is that you often have things you can do to improve your technology, things you can do to improve your product, things you can do to improve your X, your Y, or your Z. But I find the most important thing to do is improve your brand. If you can be improving your reputation in the marketplace, that is building an asset you're going to be able to have work for you in a number of different ways. So then the question is, improving your brand with who? And that's going to be who you want to have your customer base move towards. And that basically is sort of lining up the next domino that follows after.
