Grant Cardone's organization posts over 200 times a week across platforms, yet most creators post once weekly and worry about overexposure. The speaker argues you're nowhere near the threshold where people actually tune out, and posting much more often is how you reach your audience.
Post more online. I sometimes talk to people and they're asking, how much should I be posting on social media or emailing or whatever? And everyone has a concern like, am I overdoing it? Am I getting overexposed? And I think that's a reasonable concern that a lot of people have. And then I run into people like Grant Cardone, who is a sales trainer and speaker and writes books and whatever. And he and his organization post over 200 times per week across the various social channels. Now, not all of them are on the same topic. Actually, there's a good deal of cross-posting that goes along in that. But the idea that 200 items per week are the way to get real attention, I think, is a very different way of looking at it. A lot of people I talk to are comparing that with writing almost once per week. That's a 200x change, right? So I think there's a lot of room between you and actual overexposure. Go post more. Go connect with your audience. Serve them more with good content, and do it a lot more than once.
