Service providers and professionals should continuously improve the value they deliver to clients or employers. Higher quality work justifies higher fees, makes you remarkable to clients, and builds a sustainable career that rewards everyone involved.
Raise your value today. I often tell people they should be raising their rates, their fees, and people are a little skittish about it and they're worried that people might drop them as clients or what have you. But I think a lot of that has to do with a perception that they have a certain value they're providing. And I think the challenge for people who are in the services business and probably people who are employed who are doing white-collar work is they need to keep on raising their game of what kind of value of work that you are delivering for your clients or for your employer. You want to keep on moving that up. If you keep raising your value, you will be able to raise your rates, but more importantly, you will become remarkable, extraordinary to your clients. They will keep on getting bigger and bigger returns on their investment and their investment in both trust and time with you. And those things are going to be what allow you to build a career, build a practice that will be more rewarding and more valuable for your clients and for the world.
