SaaS is just a delivery model, not the goal. Real recurring value comes from building services customers rely on daily, generating multiple commercial interactions that create both revenue and equity. Automatic billing alone won't keep customers coming back.
I think a lot of people want to build SaaSes because their belief is going to create recurring revenue from their recurring relationship. And the, the trick for that is SaaS as a model is just a way of getting to that recurring relationship. If you have a recurring relationship, the opportunity to create multiple points where you're going to having, you know, commercial events with your customer is relatively straightforward. You sell to them, they want more, they come back. The idea that you're going to do it through getting an automatic draw on their credit card is basically sort of like the easy gym membership strategy. And I think that a lot of businesses can do much, much better than that, but through creating remarkable services that work on a recurring basis for their customers. You don't need to build a SaaS. What you need to do is create remarkable value that's important to your customers every day. And when you do, you will create an entity that not only creates revenue, but equity value as well.
