A founder argues you should start selling even if you're bad at it. Messy sales conversations beat no conversations: you get customer feedback, build trust, and learn what actually matters to people. Half-effective selling beats perfect silence.
If you've built a product or a service, maybe it's a no-code product, maybe it's something you built using high-code technology, maybe it's just consulting, and you're not finding yourself getting a lot of customers, my advice is that I give to entrepreneurs all the time is go sell poorly. What I have found is that if you sell poorly, maybe you get to the 50% mark, your sales are going to be half as effective as someone who knows how to sell well. But if you don't sell at all, then you won't make any sales at all. I have found that if you're out there in the market and you're having some kinds of conversations, even if you think you're doing the conversations poorly, if you're getting in front of customers or in front of the kinds of people who might become customers, you will learn and you will gain better reputation. You will build trust and you'll be able to tune your offering to be what the market really needs. I encourage you, sell poorly and you will find eventually you'll be able to sell more.
