Entrepreneurs create value by assuming the risk that would otherwise fall on customers, employees, and suppliers. Take on risk that matches your skill set, convert it into better terms, and reduce total risk in the system.
To be an entrepreneur is to take on risk, is to take risk off of your customers and to be taking it on to yourself. And you're going to convert their risk into value, right? You solving for their problems better. Is to be taking risk off of your employees and your suppliers, where instead of them having to worry about how they're going to go find their next nickel, you are providing it on some regular basis. And in return for shifting that risk onto you, they are offering you better rates, right? The salary rate as opposed to a freelance rate for That, that of being a most favored regular customer for your suppliers. Look at the world in this way. What risk are you taking on? And then where is it that they're losing a lot of risk? If you're taking on a small amount of risk relative to your skill sets, that's going to be how you create an outcome, right? That is going to be that the total amount of risk has gone down because of what you're willing to bear. But make no mistake, to be an entrepreneur is to embrace risk yourself.
