Happy customers who see real results become your best advertisers. When a product contributes to someone's success, they'll tell others without being asked. Focus on delivering outcomes that improve your customer's bottom line, not just satisfaction.
The best ad is a happy customer. And happy customers happen not just because your product does well, but because they did well. And really, you want to be adjacent to their story of growth, of success, of having their bottom lines be improved. You want to be a significant part of their lives so they will then say, "Yeah, sure, this is a good product." See, if you sell something that's a small part of their lives, or that there's a part that they didn't really like, and like, "Okay, yeah, that did a job, and I'm glad I had it, and I'll renew it." That's not a testimonial. That's not a referral. Someone who says, yes, I am now very successful. And I'm very happy to be successful and I was successful with this, you know, in my business that also happened to involve your product. That's an ad. That's going to be what actually improves your reputation. So when you're looking at your customers, ask the question, how can you be absolutely delighting them and also bringing them to a higher level of success, a level of success that will make them want to advertise themselves and through that be an ad for you.
