Ray DeckAcclaimed advisor to hundreds of founders and builders. Investor, teacher, founder, advisor

The Market of One and No-Code #nocode #marketing #strategy

Name: The Market of One and No-Code #nocode #marketing #strategy
Uploaded: 2024-01-08T13:00:23+00:00
Duration: 58 s
Channel: Ray Deck
Description: In this segment, the speaker recounts a meetup experience where an attendee demonstrated a Glide app built specifically for his wife. The app, though…

8 Jan 2024 · 1 min

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In this segment, the speaker recounts a meetup experience where an attendee demonstrated a Glide app built specifically for his wife. The app, though designed for a single user, featured a rich, app‑like experience with many functionalities. The speaker highlights how no‑code platforms enable the creation of highly bespoke solutions at a fraction of traditional development costs. This economic advantage opens opportunities to serve organizations or individuals whose needs are too small for large‑scale solutions, suggesting that the majority of the market consists of these niche, “market of one” segments.

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I remember the first time I think I really got no-code. I was in a meetup at the, um, and one of the other attendees was showing off his application he had built for his wife in Glide. Now, he was also trying to build an app, and he thought he had to have a whole lot of scale. The thing that I found most remarkable was this app he built for a single person. It was a very app-like experience. It had a whole lot of features, a whole lot of technology that was very useful for his wife, for that one use case, for that one person. This opportunity to be be like bespoke but have the economics of using the tool and having it be much, much less expensive is where I found the tremendous opportunity to be able to afford to work with organizations or individuals that can be at scales that are, you know, much smaller individually than what any of these large institutions would require. And that— those nooks and crannies are in fact the majority of the market.