Most products compete on being easy to start, but there's untapped value in making things easy to finish. Cursor and Windsurf Cascade focus on the editorial process that guides users to completion, a strategic choice most teams overlook.
Is your product easy to start things with or easy to finish things with? I mean, of course, ideally, one is both. But the truth is, most things aren't, and you usually pick a lane. And projects are big enough and weird enough that understanding which lane you want to be in is, I think, really important. I think there's a lot more competition right now for the easy-to-start lane, because that's the one that you can make an easy demo, that you can sort of show off what the value proposition is in like 30 seconds. And there's a wide audience of people who will pay attention to it. I think it also makes it kind of easy to fund because people can imagine, hey, lots and lots of people would have this super easy experience. But I think there's also huge value and untapped value in being easy to finish. Things that allow you to ship, that take you the rest of the distance. And when I look at like, you know, Cursor or I look at like Windsurf Cascade, these are tools that really are focused on that editorial process of bringing you more in for a landing. The idea of being convergent versus divergent. And that is where I think there's untapped value in the market. What's your lane?
