There are three kinds of professional service organization
In this brief presentation, the speaker outlines three distinct categories of professional service engagements. The first, expertise engagements, involve applying exceptional intellectual talent to innovative, complex problems—essentially acting as a “gun for hire” with a big brain. The second, experience engagements, rely on deep, accumulated knowledge from having faced similar situations repeatedly; seniority and “gray hair” become valuable assets as the consultant brings seasoned insight to the current challenge. The third, process engagements, are built around repeatable, SOP‑driven work where the solution has been done before and can be delivered confidently by competent staff. The speaker emphasizes that the first two categories—expertise and experience—offer far greater leverage and value compared to the more routine process engagements.
