Entrepreneurs focus too much on monthly recurring revenue and not enough on the assets their business owns. Proprietary code, video content, written content, and custom prompts all generate ongoing value that MRR alone doesn't capture.
Think in terms of assets. I find that a lot of entrepreneurs keep their eye on what's my MRR, and, you know, revenue is important and recurring revenue has an expectation of being longer term, which means that those contracts associated with those are presumed to be higher value assets than like others that are, you know, non-recurring. But the bigger issue is thinking in terms of those assets. What is it that you own that is going to create more value for you? And there are multiple types of things that you can own. You can own actual physical assets. Although since we're talking to software type people, you can also own code that is running for you, that is producing value for you, produces value for others. You can own content like videos like this one. You can own write-ups you're doing. You can own prompts that you have created. You can own, you know, even the code that gets reusable by others. What are the assets you're creating to create value that will turn into that revenue?
