Technology teams serve one of two roles: delivering business insight to solve problems, or providing technical capabilities to improve processes. Leaders need to know which one they are, how customers see them, and what conversations define their market.
System technology is usually about one of two things. It's either providing useful, secure insight for solving a business problem or providing secure business insight for applying or solving a problem with technology. Really, you got to figure out which one of these things you are. Look, it's possible, it's possibly great once they've done the same business. That's probably a precondition for them being successful in the same stream. But which is it that you're bringing? Which is the thing that's holding constant? Which thing you're changing about your market? I think if you, if you think about how you are perceived by your customers and the kinds of conversations you have, you can understand which direction you're going to be pulling. And that will help you figure out how you're creating value in this market. Is it through your additional business understanding and the idea of application? Or it could be your additional technical understanding of being able to change processes that are, were previously not working quite as well as they could.
