Ray Deck argues that technologists should think like orchestra conductors, not solo performers. Instead of mastering every coding tool, coordinate low-code platforms and other instruments to deliver business value. The goal is orchestrating tools together, not writing deep code.
Conduct, don't code. I think this is a great mental model for thinking about how we can make the best use, not only low-code, no-code tools in general, but like the, the universe of ways that we can interact with technology all around us. I think there's an idea that like coders are some sort of special breed or that code is something in particular. You're going to find it's just another language for being able to express your intent into a machine, and that you can express it more directly because you're speaking something closer to the language of the computer. But that's not the important part. The important part is that you're connecting with the machine with business value. It's about connection. And that's more like the conductor of a symphony. You're not supposed to be the best violinist, and you're certainly not supposed to be the violin. You're supposed to be the person who is connecting these things to create this wonderful piece of music that the whole, that maybe the whole world can hear, or maybe it's going to be for a single customer or whatever it's going to be. But think of yourself as a conductor. How can you connect these wonderful tools, these wonderful platforms, and your own insights to create maximum business value?
