A consultant's "hunting licence" is the trust you earn by nailing one project. Use it to schedule follow-ups, find deeper problems, and land longer work. Execute sharply first, then leverage the relationship.
Chapters
Use the hunting license. Often when you're providing professional services, there's a question like, well, how is this going to turn into more work? How does it become a longer-term thing? I run into so many consultants or freelancers or whoever who are like sort of trying to stretch out an engagement when what they should be doing is you want to do the engagement sharply, deliver, make the client ecstatic, and then you have a wonderful moment and opportunity to be building the relationship. That relationship is the hunting license. That's what allows you to find out more about what other What are the pain points they have? What are things that are relevant to your work that you can identify that are going to help make them money? You can— maybe they have that at the moment. Maybe what you're getting is a license to go check in with them in another month or see what's up, and then you can find out where the opportunities are. That hunting license is your opportunity to create value for the client because through having those conversations and through working with that trust that you have, you can help them realize greater value and profit.