Jim Collins' Hedgehog Hypothesis asks what you're already world-class at and what you could become world-class at. Your zone of genius sits where natural talent, passion, and economic value intersect. The speaker found sustained success only when he stopped chasing unrelated opportunities and stayed in his area of excellence.
What are you world-class at and what could you become world-class at? This is the third step of Jim Collins' Hedgehog Hypothesis. And I think it's a really important question that is subtle and that a lot of people don't look at. They look at, hey, what's something I can build to make myself some money or what have you, when it's really, if you can focus on what you are great at and how can you maximize that greatness and how can you elevate that to being something that is going to be a blinding light in the world. That is where I would have you focus your attention. And that's also going to be what clients want to pay for, where they see that you're excellent, where they see that greatest value. I have, for a good portion of my career, tried to make things happen that weren't in the zone where I was excellent. And yet the thing that kept on working for me was in my particular zone of— someone else might call it the zone of genius. But what is that for you? If you have a better understanding of yourself, then you will be in a much better position to answer
