What's your hardest 5%?
17 May 2025 · 1 min
0:49
Ask new contacts "What's your hardest 5%?" to find their biggest friction point. Dig into why it matters, then apply mental models to solve it. That's where you create the most impact.
Ask new contacts "What's your hardest 5%?" to find their biggest friction point. Dig into why it matters, then apply mental models to solve it. That's where you create the most impact.
What's your hardest 5%? When I first meet people for a state change and to do the onboarding call, that's the question I ask. Like, I ask them, how's state change? I ask them, well, what's your hardest 5% right now? And that leads us directly into the part of the business that matters the most, because they will start to chat about like one piece of tech or another, but then they'll get into like the why of it. And that why comes from thinking about it all the more. So when you are trying to figure out like what matters and where you should be focusing your attention, I would encourage you to ask like, what is my hardest 5%? What is sticking me now? And then why is that thing important? And that will set you on the road to applying mental models to figure out how to get past the thing that's sticking you, how to be making more progress, and how to actually ship and deliver your value to the world.
