Free content you share counts toward the ROI clients think they're getting from you. They attribute the value of your ideas to you even though they didn't pay for them, which builds confidence and stronger testimonials. Give more away early.
Your free content counts in ROI. This is a weird idea, but it's really true that like the stuff you put out for free, when your client is thinking about the money they made, they think about like the services, the software, whatever else, and they think about like how much they have profit in front of them, they will usually count the free content as part of what they gained as a result of doing business with you. That's because these ideas are yours and they're associated with you. Even though they didn't have to pay for those ideas, they were part of the journey they went on going from where they were to where they could be. This is a good reason to also be making more free content, because that free content is something you're going to get credit for from your clients in terms of like their, their belief in your success. You're going to get better testimonials from your clients at the end, if they have gotten more of your content for free at the beginning, and if they have ingested more of it. So I would encourage you, go make more free content, go make more free service, give to the clients because they will later reward you.
