BOF Builder ™

Welcome to the bottom of funnel builder. If you've got this far, you're a weapon. Good job. So once again guys, don't wait for my approval launch, get started, go make some money, build some learn. The only way to get better is by trying. Okay, you're not going to get better by waiting for my approval on everything. So go. Thought exercise what's your main offer? What's your secondary offer? This should be from the outstanding offers module. So in compound marketing should be already done. What's the URL that we're sending them to to use to drive registrations or interest? Are you going them to buy directly? Are you getting them straight on a landing page? Are they booking a call? Are they applying to work with you? A couple of understanding your audiences here and I need you to do this for your own mindset on why you are the best solution for this and the person and your ideal client and prospect. Why would your ideal client want to work with you can list this out like go ham with this. We need to know why they want to work with you. How does your offer solve their top three problems? How is how many people in your audience have consumed at least seven hours of your content? If you don't know, this is a great thought exercise to find out how many if people have consumed seven hours of your content, you're going to do very well with this bottom of final ad. If they haven't, it's not going to be as easy. But we can get there eventually. So I've been hammering this seven hour thing in this training and I hope you guys get an idea of how important this is. Do you believe you built enough goodwill with your audience to justify the next step? So this should be a warm audience. So everyone in your audience should have seen you. Don't take it personally if this doesn't go as well as you would like it to either. It's just a lesson. Maybe the offers off. Maybe. Maybe you haven't built enough goodwill. Maybe they don't trust you yet. There could be something wrong here. Who are you targeting with this bottom of funnel offer? You can go through specific behaviors, demographics or interest, or we can just say warm stack. So warm stack whoever's been on your website, Instagram followers, Facebook followers, email lists, whoever you want to pop on there, we're going to pop it in. I would suggest your warm stack here. Offer validation. Have you tested this offer with smaller segments in your audience? What feedback have you received and have you adjusted it accordingly? Okay, yes. No, let's pop that in There. We're going to go through the ad planning now. So creative planning. What creative will capture attention and compel your audience to take the next step? This is a brainstorm. Are you selling within the ad itself or on the landing page? I would suggest selling on the landing page. So ad is to create a capture attention copy, does a little bit of selling and then we send them to the landing page where they book a call, buy your page, buy a thing or apply to work with you. What elements need to be included for a heck yes on this audience segmentation? Are you going to be targeting warm, cold or retargeting audiences? So retargeting audiences here, AKA warm as well. How does your messaging differ for each group? So we're just going to do retargeting. So imagine they're a friend and you're talking to them in a friendly tone. Okay. It doesn't have to be super professional because they already know like and trust you. Placements and budget. What placements are you going to use? What budget will use? How you allocate your budget between testing and scaling, handling engagement. What is your plan for managing comments? Trolling? Are you going to be butthurt about it or are you going to be okay about it or you're going to just hide from it like I do? Who on your team is responsible for this? Is it you? Do you have a team? Add elements? So we've got headline copy, all the links, same as the other one. We've got the filming and creative basics and then we have a few more on the pre launch checklist. Okay. We want to make sure this is a yes. If it's a no restart, go again and get it all to a yes. Post launch. We've got a few things to track. What metrics are you tracking on this? Is it cost per lead is a cost per booked call is a return on ad spend. Like what are we tracking here? How often are you going to review the performance? How are you going to know if you're going to need to optimize this? When do we need to treat creative or targeting or whatever it is and how will you adjust the budget on the results? So that is buff. So we've got tof, moth and buff at this stage. I hope you've got a tough setup of hope you've got a MOF set up and running. Once you've got those two cranking, then we'll get our boss set up and we've got the the quadrant and then it's all about improving as we go. So if one of these isn't working, want to cycle it out, improve it and get one that is working. Okay. The, the mecca of ads is having all three working. So eventually, and I'm not saying right now, but I likely to have three moths running. Three buffs, three moths and then one buff. Okay, so 331 is good. With your three buffs we are talking about so three tops. So three topper funnels. We're talking about the three things that you solve. Okay, so sales marketing scale for me. Then you've got a lead magnet webinar workshop. Whatever it is about sales marketing scale, three things you do and then boss is the main product or program or whatever you're trying to sell here. Okay, so that is the goal in the videos below. This training in school. I'm going to show you guys how to set all of that up. Landing pages. I'm not going to set. I'm not going to show you how to set up a landing page. I'm not having a Tourette's breakdown here on Tuesday morning. But I'm going to show you what that should look like. It's like a monkey. See, you can just follow along with me. Get that set up. If you need to do some outside research on the next steps and how to set that up, please do. Don't wait on me. Let's go.