A short instructional presentation explaining an advanced Facebook/Instagram ad strategy called the "Time On Brand Funnel" (TOF). The presenter instructs how to create ad campaigns that drive warm audiences (followers, email list, video viewers) to consume multiple pieces of content (e.g., podcast, VSL, YouTube) with simple campaign settings and low daily budgets to accumulate large watch-time (target: 7 hours of content).
Next up, we have our time on Brand Funnel. The whole point here is we want to get people to watch 7 hours of your content. I haven't directly taught you this in the trainings above, but this is a bit more of an advanced strategy here. I'm going to show you how to do this. So what you want to do is click Create. Same as the Follow me funnel. So we're going to traffic Instagram profile visits manual. Get the name in here. So if you've got multiple videos, like you want someone to watch a VSL drive to your podcast or whatever it is, just call it that. So let's call this podcast ad send traffic to your website because usually we want to drive them somewhere else or a link, maximum clicks, dynamic creative or leave that off $5 a day, whatever you want to do here. So here's with the audience. We want to switch to original audiences. Then we're going to add in our custom audiences here. This is where we put followers, email list, all the good stuff, video views, etc. And then placements, we're going to leave placements on. That's just going to be across Instagram and Facebook. Then we're going to add in your creative or whatever you want to do here. Click Publish. And then if you want to set multiple up, you'll just duplicate this one, Click duplicate and then you will set up like a podcast ad. Driving into podcast, YouTube, driving into YouTube, whatever that is. But the targeting on this is to your warm stack. So anyone in your warm stack currently, you'll just be retargeting them with this time on Brand Funnel. Really, really simple. Okay, as you guys are probably saying, this is a lot simpler than you thought.
