How to run a workshop marketing funnel using conversion campaigns instead of link-clicks ads. Strong landing page copy or video is the deal-breaker. Fire your conversion pixel on the thank-you page, test max clicks vs max landing page views, and use workshops to warm your audience.
About 300 people.
A 60-day plan.
Welcome to the workshop funnel. So we ran a ton of these with intensives. Essentially it's the same as all of these. So we're on a conversion and then once I enter their details, takes them through to a thank you page. Thank you page will be your conversion mechanism on here, on however you want to set that up. You can do a link clicks campaign. I'm going to show you that. So the conversion ones I've done literally on the last three campaigns, so you can see how to do those. I'll just do a link clicks. I wouldn't recommend doing this as a really cheap way of doing this, but I'm just going to show you. So if you want to do this properly for a workshop, do the way I've taught you above on all the other the SLO and the other funnels that I've taught you above. So I'll show you the landing page. This for our intensive, I think we had 300 people registered. We ran this to warm mainly so you can go through this. And it's basically a 60 day plan. Messaging, Facebook ads. Register now with 300 people registered for this, which is nuts. So that's a good amount. So you guys will have access to this landing page below. Really simple. As you're probably seeing. A lot of this stuff is a lot simpler than you actually think. But we're going to set up a link clicks campaign. It's like a really cheap way of doing this and I wouldn't recommend it, but do it anyway. Traffic link clicks manual. As always, name the workshop funnel Next. I usually. I love to do these warm. Okay, so maximum number of clicks. You can go max clicks or max landing page views. You can test both, either or here. Whatever you want per day. Advantage plus placements. So if you want to do warm, obviously you do that in here. So change it to warm, switch to original. Do all your warm. If you want to do it cold, you can do it cold as well. I'd suggest warm here. So click next and then you just put the URL down here so to the URL of this one in below. And then you could have just a display link that's a little bit different and then that is it. You're just going to set up the ads exactly the same. Middle of funnel. Getting people on your workshop. The deal breaker here is how good your copy is or how good your video is. Okay, not so much the actual workshop itself or that the deal breaker is usually the copy. So that is the workshop funnel. Very simple. Driving a lot of traffic. To a landing page. Make sure the landing page is great. Do the conversion one. So as soon as they hit the landing page, fire off the conversion pixel.
