This module of the Paid Ads Advantage course explains "money funnels": the top-, middle-, and bottom-of-funnel marketing framework for online businesses. The speaker stresses that funnels work when execution is high-quality (design, copy, creative) and describes funnel goals: top-of-funnel builds awareness and likability, middle raises interest and identifies problems, and bottom drives decision and purchase.
Welcome to the next module in the Paid Ads Advantage. Today I'm talking to you about money funnels. The promise. I'm going to teach you the funnels to make a lot of money online. They work 10 out of 10 times every time. When executed well, as you've seen, I talk about getting executed well or executing marketing strategies well here, in terms of it looks good, it sounds good, the copy is good, the creative is good, it looks high quality. That is the key. But you're going to need all three. Maybe not for service, and I'm going to run through that. So if you're a service business or a brick and mortar, there's a way around it. But I, I'll talk to you about that. But generally you're going to need all three. And what I mean by that is top funnel, middle of funnel, and bottom of funnel. Just to recap, and I really need to hammer this home. Everyone thinks top of funnel is a waste of money. Okay? I'm like, you're not the first person to think that. How about we just sell them stuff? But it's really hard to convert people that don't know, like, and trust you. That's the point in Top of Funnel. So top of funnel is create awareness. Who you are, what you do, what you stand for, what your values are. Do I like you? Yes. No. After that, they show interest, they raise their hand and they say, I have that problem. You offer the solution. Then we go down to the decision. So you offer the solution. They're like, yes. No. That offer is great. That offer sucks. I don't want that. It's too expensive. I can't afford you.
