Instructional YouTube training describing how to build and run a Self Liquidating Offer (SLO) funnel. Core flow: sell a low-cost offer, present an order/bump/upsell sequence across three main pages (sales page → details/checkout → paid/bump page → thank-you), record conversion on the paid/bump page with a pixel, then book a short implementation call that is split between helping (≈15 minutes) and pitching a follow-up success call (≈15 minutes). The presenter gives an example economics: spend $100 on ads, recover $80 via sales, and acquire 100 leads at a net ad cost of $20. Also covers basic Ads Manager steps (create conversion event, set placements, creatives) and advises running cold or warm audiences and monitoring spend, revenue, and booked calls.
Questions this video answers
Approximately 30 minutes (15 minutes helping, then 15 minutes selling into a success call).
Spend $100 on ads, recover $80 in sales, and acquire 100 leads, resulting in net cost of $20 for the leads.
On page three (the paid/bump/offer page).
Hey guys, we are on the SLO funnel or self liquidating offer. I guess big concept here is we want to sell something for cheap. Then we want to have the opportunity. They can add on upsells or templates or tools or something like that. And then at the end of it we're going to book in an implementation call. Okay, so this one was meta and this was my meta ads training that the old version of what you guys are doing right now. So we had this and we had a bump and then we have them on a call and then after the call the call was like 15 minutes of helping and then 15 minutes of like selling them into a other call with success call. So big concept here is we're going to sell them some stuff which is going to liquidate our ad spend. Okay, so let's say you spend $100 on this and you recruit 80, you recruit $80 of it and then you get 100 leads. It only costs you 20 bucks to get the leads. Okay, so the core portion of this is the bonus and this is the implementation. I would probably run this again, but not with this. I'd run it with something else we do like messaging or something or organic content or something like that. And we have implementation style thing as well. So this is. That's the concept of it. I've got the 5 pay 4 pages here that you guys can see and go through the funnel. Don't opt into this. It just doesn't work anymore anyway. But you can see essentially the pages and you can model the pages. This works super well for us, like very well. We just didn't have the manpower at the time to handle the calls and the volume of the calls. So that's why we had to switch it off. But I could run something like this very, very easily again. I probably will in the future. But this works great. So you've got the steps here. So basically a sales page go through. You guys can copy what this looks like. So they click it and then it takes them through to page two where they enter their details. They pay. Okay. Then it takes them to page three, this is a bump. So they get all this other cool shit and they enter the details again. They say no or whatever it is and then it takes them through. Okay, so you would set up the conversion pixel on the third page, this page here. So you've got page one which is the sales page, page two, which is where they enter their details. Page three, they would have paid. So count that as a conversion. This is page three. And then Once they've done that, takes them through to the thank you page and tells them what to do. So page three would be the conversion pixel on here. So same kind of ad. Let's make sure I've got the name dialed in. Copy create engagement. So conversions continue. Pop the name in here. Slo. You can run this warm or cold? I'd probably run this cold. We want to attract some people. You can do it warm as well. Either or one of the two. Same kind of setup here. You guys know the drill. So we're going to go on the ads. We're going to go to website. Number of conversions pixel, set up the conversion pixel, create new. So we want to be on the third page, the offer page here. So back to Ads Manager. Conversion pixel. Then should be a name slo, and then click next. We'd have that done. Choose your placements, whatever you wanted, set up the ad, and then you guys are done. That's it. Again, very simple. Then you want to just keep an eye on how much money you're spending, how much money you're making back, how many calls you're getting, books. This works super well, guys. Super well. So you can plan this out very simply. You can see all the steps in the funnel and how to set this up. But the ads portion of this is the same. Creative copy. All the good shit on here, there's tons of options that you can do. All right. Hope this one was cool.
