This YouTube walkthrough explains how to build and run a Video Sales Letter (VSL) funnel. Key points: create a conversion-optimized ad campaign, set up a custom conversion (named "VSL opt in") tied to the video page ("page two"), and design a four-page funnel (main opt-in page → video page → booking/scale session page → thank-you page). The presenter discusses targeting warm vs cold audiences (notes warm can be drained quickly), suggests a budget example of $5/day, and recommends manual placements and clear naming (e.g., "VSL funnel").
All right, so we're going to go to the VSL funnel here. So this is essentially a video sales letter. So we're going to show them that you know your provide solution, give social proof, all that type of stuff. Watch a video, get an idea of what a VSL is before you want to start to run one of these things. But essentially it's taking audiences. You can do this cold or warm.
We've done it warm with great success.
A lot of people do it cold.
Just depends what type of audience you want to run for this. So create engagement conversion ad as well.
So similar to a conversion conversion ad.
Manual placements, change the name. Oh, I've got a loom link in there.
So we want to call it the.
VSL funnel for easy naming new ad. So the conversion is.
We want to have a conversion pixel that is optimized.
So we're going website, maximize your conversions. This pixel conversion event, create a custom conversion. So I'm going to say VSL opt in. Then we're gonna go to the page two.
So this is the page twos, the video page. So you guys can see them all.
The pages below, you guys can check them out.
This is an old really bad example, not our finest work, but I wanted to give it to you as a.
Way of showing what this looks like. So pop that in there, click create.
Then the conversion pixel will be set up.
So once they hit page two, it'll track as a conversion in this funnel. $5 a day or however much you want to spend, whatever your budget is for this audiences. So here is where we can make it warm or cold or whatever it is.
For this example I'll make it a warm audience.
So switch original.
Custom, select all my.
Warm stacks, go below placements, leave that on.
Then images, whatever you guys can set up for this, the website URL, you.
Want it to be the main page. So here's the main page. Pop that in there and then that is it.
Set up the ad regularly. So that's a VSL funnel. I'll go through the pages of the VSL for you.
So we have main page here.
So they enter their email. We have what clients have said. We've got the VSL itself.
And then get them to book a scale session.
They do that takes them over to the book scale page.
They book in here.
Once they have fired this off, it takes them over to a thank you page. Okay, so four pages in the funnel and um, bit more advanced and complex but really good. Warm or cold, you can set it up for either Obviously, when you set this up for warm, you're going to drain your warm audiences quite quickly. But it's really good to just identify the hand raises in your audience of.
Who'S interested in what you do.
So we did this one about money. We've got a couple other ones that we've ran, but VSL is usually very effective.
