TOF Builder ™

Hey guys, do you know when you read some stuff online and they're like, you get paid for doing the boring stuff in business. This is the boring stuff. Okay? So Tof moth buff builder these next three modules, trainings, prep for actually building the ads. Super boring, okay? But really important because you're going to save a lot of money, okay? When you rush ads, they look shitty. You haven't thought through the features, benefits, problem solutions, all that type of stuff. That's when you lose money and your ads don't hit. They do hit, but they bring in the wrong people. Okay? I want to stop you guys from doing that. Just a note on this and I write this on the next three modules. Do not wait for my approval. Okay? So once you're doing this, get cracking, start filming, start creating, set up your ads, go hard, don't wait for me. Okay? So it can take up to five days for me to review business days. So it could be a while before I get back to you. I don't want you to stall because you're waiting on me because you want my approval. Okay? You have my approval. You have my blessing. Go make ads, do stuff, learn from it yourself. I will mentor you over the next 12 months or have along you're with us in successful, hopefully longer than that on getting this right. But you need to take massive action. Okay? You have to start, you have to go, you have to get behind the camera, you have to do this shit. Okay? So first one thought exercise. Really important. You do this. Don't skip over this. Who's your niche? What are their top three pain points and how does your solution specifically address their pain points? I mean in general with your business here, not specifically for this ad. I need you to say this. The more repetition we get, the more it's going to come into all the content you create. All right, we're going to talk about messaging here. This is general as well, not related to this ad. Does your messaging across social media, website and funnels clearly communicate the above? Okay, if it doesn't, we have a problem before we've even started ads, people are going to get on your socials, they're going to be like, what the hell is this person talking about this for? This has nothing to do with what they do. Everything has to line up. Okay, so successful marketing, sales scale, we talk about that with. All of our ads are about that. All of our top of funnel, all of our Instagram, our emails, everything is about that. Okay? That's why it works really well is the language you're using relatable and engaging for your audience. Yes or no? If you got no on either of these two, do not start doing ads. Fix that first. All right, we're going to get into ad planning. So video concepts. So for your top of funnel, what is the video you're creating going to be about? Is it relating to the top stuff? What verbal hooks will you use? Are you going to say a verbal hook? So do you Want to get 400 leads in the next three weeks? Are you sick of having drier bank account than the Sahara desert? Are you sick of looking in the mirror and hating what you see? Are you sick of having a shitty course launch that makes no money? Like verbal hook there, Visual hook. What are you doing? What are you. Is there going to be scroll stopping stuff in the back? Are you going to have a pink background? Are you going to drop some paper? Are you going to have a book? You're going to throw some books? Are you going to have dogs? Like, what is happening here from a visual point of view? We need to start planning this stuff. If you've got this really boring top of funnel where you're like, hello, my name's Tim and I like to make money, no one's going to fucking look at it. Okay? It's got to be visually appealing and it's got to have a verbal hook in there as well. What call to action are you going to use on this? So what is the cta? Is that going to be in the video? It's going to be on the copy. Is going to be both. Hopefully both. Alrighty, so the campaign details. Where are you going to drive the audience? What link are you going to pop in there? So for top of funnel, really good one is if you've got a top of funnel video, we're going to be driving them to our website, podcast, YouTube, Instagram, wherever you want to drive them. You can have a little hook in there. Say, message me on Instagram and I'll send you this freebie. Okay, That's a really good way of doing it as well. Whatever you want there. But we need to be driving them somewhere in the copy. Okay, supporting copy. So what does the copy need to make it clear and compelling? Okay, audience, is it going to be targeted at warm, cold or retargeting traffic? So if you're doing a top of funnel, I would suggest doing a cold. So just do cold. Let me know. Choose the audiences on this one placements. Where are you going to run this? Are you going to do solely Instagram? Are you going to do Facebook. You're going to do both. What do you want to do for this? A lot of people will just run this over to Instagram. That's fine. I like to do both. What's your budget on this? Are you going to stick with my 20% of your total budget? Are you going to run more? What does that look like from a daily spend? And then troll management. What steps you going to take to negatively handle trolls? You will get them. Okay. Top of funnel, you get so many trolls. This happens all the time. I don't read my comments. I don't read comments at all. My VA gets back to them. So that's how I handle it. It's not a fun thing to go through. But you will be getting trolled on this. So either you get a thick skin or you get a workaround like I do. I don't read them add elements. So what you're going to do here. So you can't actually for top of funnel use for these type of video ads that we're setting up, you can't actually use headlines. It's just a copy variation. So you can do. You can wr three headlines for me. So hooks, visual verbal hooks. Not verbal hooks, written hooks. You can write three hooks. You can do attention. You can do whatever you want here and then you can pop it in the copy variation so it all kind of just flows into one sentence. I want you to write the copy in here as well and then the destination URL and then the link to the video creative once you've created it. Okay, so what we're going to do here is we're going to have all of our copy, we're going to have everything planned out. So when we go to the Meta Ads Manager, you can just basically copy and paste everything and set up ads really easy. So we want to work in this document and then we're going to drag it across once that's all done. So filming basics ensure it's well lit. So make sure there's like this light here is crazy today. And make sure. Make sure it's super well lit for yourself. Make sure you're using a microphone of some sort, so it can even be a lapel plugged into your phone, whatever you want to use. Stabilize your camera with a tripod or put it on a chair or whatever you've got to do. If you're using a phone, you don't want like shaky Parkinson hands quality because that just will make your brand look terrible. Frame yourself with a clean, uncluttered background. That aligns with your branding. So jump on YouTube, watch some videos. How do I do filming? How do I make this look good? How do I make sure my shit looks high quality? This matters, okay? It's got to be good. All right, Pre launch checklist. Does the video have a strong verbal hook immediately to engage the viewer? Yes. No. Does the video have a compelling visual hook to grab attention? Yes. No. Is the video high quality? Yes. No other captions added. So I add these in the captions app, okay. When I'm using it. So I like to have them bigger on screen and they flash and they're in our brand colors of orange. Copy and messaging. Does the copy spark curiosity or intrigue? It has to. People want to. You want to intrigue them. In the next line of the copy. Is the call to action clear, direct and compelling? Yes. No. Does the messaging align with your audience needs or problems? Yes. No. Brand consistency. Does the content directly address your audience's top three pain points? Yes. No. Does the video reflect positively on your brand of values? Yes. No. And are you ready to deal with trolls and negative comments without taking them personally? Yes. No. And if it is a yes, have a workaround like me or turn comments off or whatever you want to do. If you answered no to any of the above, address those issues before launching. Otherwise your ad will go nowhere and will be expensive and you will probably repel people from your brand. So high quality, high quality. High quality. Solve their three problems. Don't talk about random stuff. Okay. Make it about the problems that you solve. Okay. And become an authority in your niche. Worked example. So we'll talk. Talk through one here. So we'll talk about Kate. We just did her ads review that you guys just watched. So she's the launch queen. So which means she wants to be well known for launches. So her top of funnel should be something around how to get the most out of a launch or how to prep for your launch or how to start a launch or how to make 100k from your first launch. So a hook could be like, do you Want to make 100k from your first launch? Yes. Well, I'm going to give you the top three tips on how to do that. Bang, bang, bang. CTA is book a call on my website and I can walk you through how to do a launch. Okay. Really easy. She could do different scenes. She could throw some pages. She could give away. Like, she could do this in a middle of funnel. Lead magnet. Giveaway. Lead magnet. Heaps of stuff she could do here. Okay. But you can just see about becoming the authority in your niches, literally about hooking them and calling them out in your type of funnel. So next steps, guys, fill this in. Get started, write your copy, film your videos, get everything ready. Then let's get your ad set up. They will be below. And I'm going to do a monkey sea monkey do walkthrough of how to do this. You can do this on YouTube. You can watch me do it. There's a million ways to do it. Super easy. But let's get it. We get results by doing, not by thinking about doing.