Richmond DinhCreator & Founder of Tiny Challenges™

EVERYBODY SELLS, But If You Want To Be Infinitely Greater..

29 Apr 2025 · 1 min

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Richmond Dinh argues that effective selling starts with being fully convinced of your own product or offer — "selling yourself" multiple times through firsthand enthusiasm — rather than relying on scripts or objection‑handling. He uses everyday analogies (great restaurants, movies, theme parks) to show how personal passion naturally motivates referral behavior, and advises coaches and experts to fall in love with their offers before promoting them.

Chapters

The best salespeople have sold themselves 10 times over before they ever sold to anybody else. Think about it. If you went to a great restaurant and it was amazing experience, the first thing you want to do is tell all your family and friends about it and you will convince them to eat at that restaurant and most of the time they will go give it a go. Because you were so passionate about it. Because you had sold yourself on how good that restaurant is and you didn't use a script, you didn't use any objection handling matrix, you didn't use any sales process because you were sold on it yourself first. This is the same thing if you watch a great movie or you had a great experience at a theme park. You just want to tell all your friends about it because because you have been sold yourself. And what an amazing experience that was. So how does this relate to your coaching and expert business? If you have an offer that you present to the world, make sure you fall in love with it first ten times over before you even preach it to anybody else.