Richmond DinhCreator & Founder of Tiny Challenges™

The $150K Pre-Framing Strategy

26 Sept 2026 · 1 min

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1:01

Richmond Dinh breaks down how Russell sold a $150,000 offer by staging an event with $10 million and $25 million award announcements first, making the price seem cheap by comparison. Pre-framing the environment before the pitch matters more than the pitch itself.

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Influence always happens before the person gets influenced. So what does that mean? It means this, today Russell pitched a $150K offer and that offer was sold before the offer was presented because the whole choreography of the event was strategically done from the morning of today or even yesterday. If you notice the award winners and they ended with the $10 million awards and then the $25 million awards and that framed the $150K offer as cheap. But then as he did the pitch, he had Myron on and then he had Adli on and then he did the pitch and said, this is worth $900,000, $300,000 down to $150K. The big key takeaway there is measure twice, cut once. In sales, you have to even measure 5 times and cut once. That's pre-framing. Like, the more you pre-frame before you cut, the more you're gonna sell. And just pre-frame like crazy. And, and so the framing of the offer happened way before the offer was made. So influence always happens before the person gets influenced. And so when he pitches his $25K tomorrow, he'll be like, oh, that's a no-brainer. I'm in. The whole event has just been pre-framed leading up to the $150K offer. It's just, it's just classy.