Richmond DinhCreator & Founder of Tiny Challenges™

I Made $428K From One Podcast..

24 Sept 2026 · 1 min

Watch on YouTube

1:15

In this monologue, Richmond Dinh explains how being a guest on podcasts can generate far higher returns than traditional advertising for coaching businesses. He cites a personal case where a single podcast interview yielded $428,000 in revenue, and argues that allocating $20,000 to podcast appearances can produce $100K‑$300K+ in revenue, with leads that are warmer due to host endorsement. Dinh contrasts this with typical ad ROI (spending $20K for $50K‑$60K return) and shares his own experience of being featured on over 50 podcasts in the past 18 months—most unpaid, some paid—positioning podcast guesting as a key growth lever for his coaching practice.

Chapters

The most money I made on being interviewed on a single podcast was $428,000. This is one of the most underutilized ways of making money in your business. Most people think there's only 2 ways to get leads: organic marketing, which is great, which you should do, or paid advertisements, which is also great too. But generally speaking, if you put $20,000 in ads, you're expected to get back maybe $50,000 or $60,000. But sometimes you can put $20,000 on being on a podcast And you could make back $100,000, $200,000, $300,000. And more importantly, the clients that you sign up from a podcast are a lot warmer because you get the direct edification from the podcast host. And so if you're looking to grow your coaching business and you're thinking, should I run ads? You should consider whether or not it's going to be better for you to put that money into running podcasts or being interviewed on podcasts. I'm about to go on 2 podcasts right now in Las Vegas before I go on stage today, and It's been one of the key secrets for us growing so fast in the last 18 months, because in the last 18 months I've been interviewed on over 50 podcasts. Most of them I didn't pay for, which is fortunate, but sometimes I have paid for it as well. And I think it's a very useful allocation of your resources if you're thinking about growing your coaching business.