Richmond DinhCreator & Founder of Tiny Challenges™

The First People You Should Sell To..

14 Oct 2026 · 1 min

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1:02

In this solo, advice‑driven video, Richmond Dinh tells new coaches that the quickest way to generate income is to make a paid offer to family and friends. He argues that the common belief that loved ones should receive free or discounted services is false. Using the analogy of a new restaurant’s first customers, he explains that family and friends are the natural first buyers and that charging them prevents them from seeking strangers who may be less caring or even scam them. Dinh emphasizes that if a coach can solve a problem for a loved one, they should charge for it, go the extra mile, and provide superior service. The core call‑to‑action is to overcome the mental block around charging loved ones and start making offers immediately.

Chapters

The fastest way to make money today as a beginner coach is to make an offer to your family and friends. Now I get it, for some coaches, that's a big no-no. I can't sell to my family and friends, I can't make them an offer, I have to give them a discount, they expect everything for free. Whatever the story you have right now is complete false because here's what I know. If you're about to open up a brand new restaurant or a cafe, who's gonna be the first people that come into your restaurant and cafe? It's gonna be your family and friends. Now you may do the good thing and give them a discount, but if they're really the people that love you, they should want to pay for your services and more importantly, If they have a problem that you can solve and you don't want to solve it for them because you have a story about charging them, well, guess what? They're going to go to a stranger and pay a stranger to solve it for them, and then suddenly you get someone that's serving them that doesn't even care about them that could get scammed. And so the best person that's qualified to help your family and friends is you. If you can solve their problem, then just charge for it. Of course you're going to go the extra mile. Of course you're going to give more. Of course you're going to give better service, but you should be the one that charges your family and friends. So if you want to make money today, get out of your head and make an offer to your family and friends.